Beating Panda with Affiliate Sales, not Adsense

When the Google Panda algorithm changes went into effect in the middle of October, I was already knee-deep in a site redesign for my pets niche site, one that would both improve the aesthetics and usability of the site and move the earnings focus from Adsense clicks to affiliate sales.

I took my inspiration, by the way, from my Wealthy Affiliate University training and the underlying theory that I could better monetize my traffic on the site with sales rather than ad clicks. 

The end result? When Panda slapped my site and took away about 50% of my traffic overnight, my earnings only went down by 20% (comparing this November, first full post-Panda month, to September, the last month before the changes).

Looking at it from another angle, with only 20% more traffic than November of last year, income from the site this November was up more than 35%.

The "traffic" designation in the graph refers to site visits; page views are at least twice that.  Thus September saw over 20,000 site visits and more than 40,000 page views.

Here is the precise breakdown of earnings and traffic by month, using the months before, during and after Panda as well as last November for a more accurate comparison. My site redesign happened Nov. 1, two weeks after the sweeping algorithm changes.

September 2011
20,670 site visits; total earnings: $516.35
Adsense $450.85

Amazon $5.55
Clickbank $59.95

October 2011
15,060 site visits; total earnings: $439.87
Panda strikes on the 15th, cutting traffic in half
Adsense $368.71

Amazon $31.24 (mostly due to a random large purchase)
Clickbank $39.92

November 2011
10,800 site visits; total earnings: $416.70
New site redesign launches on the 1st; traffic still low post-Panda
Adsense $175.76

Amazon $40.88 (virtually all from the two main books I promote)
Clickbank $200.06

compare this to
Nov. 2010
9,030 site visits; total earnings: $300.76
Adsense $258.80

Amazon $1.90
Clickbank  $40.06

The main differences on my site now are that the ads are less prominent than before (though I still have three units per page) and I have more focus on my two main affiliate products --an ebook from Clickbank and a hardcover book via Amazon -- with photos and in-text links.

If you haven't checked out Wealthy Affiliate, definitely do. It's the only online training community I've found enough value in to stay for the long haul and recommend to family, friends and my blog readers.

They're the reason I've been able to stay ahead of the curve through the recent internet upheaval. I gain inspiration and motivation from the other members and valuable tips and insights through the training material, blog posts and forum threads. 

Now, while I certainly am not happy that my traffic is still down so much, and have begun the process of increasing traffic and making the site more pleasing to Google, I'm relieved that my income did not drop off the cliff with the traffic.

What are your recent experiences with online writing and marketing?

August Residual Income Report

I've been taking a sabbatical of sorts since my new baby was born, but luckily the residual income from my writing work keeps coming in -- that's the best part of being a work at home mom for me. 

My biggest earners are still my pets website and my family/ home blog. Here's my breakdown of earnings for August 2011:

Adsense $634.21
Amazon $181.94
WA commissions $89.00
Demand residuals $88.84
cj.com $75.41
HG commission $50 
NB commissions  $49.90
Clickbank    $41.26
C.Tracer commissions $20.00
RA commissions $11.60

Total         $1,242.16

Just enough to pay for the kids' private school tuition and some extras for now, but I definitely have plans for increasing my income and hope to bring it back up to where I was before the eHow changes, this time relying on my own online properties.

I'll be posting more in the coming months as I get back on track with my writing and online marketing.

Niche Site Profits April 2011

 With the eHow WCP closed for good and taking with it the backbone of what was a full-time passive residual income from writing, I've been working harder than ever on my own properties to rebuild my monthly residuals. I recently shared my residual income without eHow. In April, I focused efforts on two of my own sites to begin rebuilding monthly cash flow. I'll share their income reports below.

Facebook Fan Page
In April, I added some backlinks and set up a Facebook page for my pets site.  The Facebook page has 15 fans and I've posted links to articles on my site there, receiving a few comments and a sprinkling of visitors. With the Google changes, social media is increasingly important for traffic and rankings.

Outsourcing Content
While the pets site was previously written entirely by me, and is on a topic with which I am very familiar and work with in real life on a daily basis, I decided to hire a freelance writer to help me add more articles to it in May. The writer has personal experience in this niche as well, and I'm confident I'll see quality work from him. I'll update on that front next month.

Pets Website Earnings
Income for this niche hit its peak in March, as was the case in 2010 and 2009, and will wind slowly down from here, with the fall months typically the lowest-earning.

Adsense      $557.74
Clickbank   $220.18
Amazon        $16.44

April total   $794.36

(-$10.33 compared to March 2011)

Family Niche Blog Income
Just the other day, I lamented to my husband that my newer niche blog on a family-related topic was only earning about $10 a month from Adsense, whereas the pets site at the same age was making $80-$100 a month from ad clicks and affiliate commissions. It wasn't until I listed and tallied all its income sources that I realized it's actually doing very well.

Started last August, it's less than nine months old and has just 15 blog posts and four pages. I discovered this niche from one of my eHow articles that did exceptionally well (it earned over $3,000 in revenue share and more than $1,500 in affiliate commissions in 3.5 years).

Family niche blog income sources in April 2011:

cj.com       $29.75
RA sales    $21.82
Clickbank  $21.24 
Amazon     $17.06
Adsense      $9.82

Total         $99.69

Thus my total earnings from these two sites in April was $894.05 -- to me, a very encouraging number. I have over a dozen domain names, most sitting unloved with just a few pages or posts apiece (or in some cases, nothing), but by focusing my efforts on one or two sites at a time, I hope to bring them all up to at least the $100/month mark by next year and keep growing from there.

•  Check out my Tools & Training resource page for links to the products and services I use and recommend. If you haven't made your own profitable website yet, everything you need to get started is right there.

Do you have a niche site or blog? How is it doing? If not, what's stopping you from moving forward?

WriterGig's Residual Income (sans eHow)

My Residual Writing Income
With the official closure of eHow's Writers Compensation Program (WCP) on May 5, 2011, my monthly residual income took a dramatic shift downward. As much as I have been working to diversify my online income sources over the past year, I was still very dependent on eHow for the bulk of my monthly earnings (I made over $3,000 from my articles there in March 2011).

I have worked on my websites almost every week, sometimes daily, but having met my original income goals, and busy with little children, I didn't have quite the drive and intensity that I did when I first began my residual income adventure.

One of the silver linings to the end of the WCP is that it has re-inspired me to build my residual income platform through my online properties, with quality content monetized by ads and affiliate links.

The Numbers
April 2011 Online Residual Income Report

• Google Adsense:                                                   $647.96
• Clickbank affiliate commissions:                             $241.42
• Amazon Associates affiliate commissions:               $239.42
• Other (NB $59.88 ; RA $21.82; WA $66.50)      $148.20         
• Demand Studios residuals                                      $117.22
• Commission Junction affiliate commissions:                  $40.27

Total                                                                             $1,434.49

Future Writing Income Goals
Obviously, my writing residuals are much less today than they have been in years, especially compared to this past March and November and December of last year (those were my three $5,000+ passive income months). But even with no eHow and very low cj.com numbers (my best selling product was out of stock from the vendor all month) I still broke $1,000 and came close to $1,500. If this is my basis going forward, I think I am in good shape -- not starting from zero, at least. I'm going to work to build back up to a $5,000 month by the end of the year.

Will I make it? I hope so. I have a plan, which involves quadrupling the amount of quality content I have online currently in order to see the same percentage increase in my earnings by late 2011 or early 2012. Stay tuned in here to see if I make it.

What about your goals? How will you build your residual income, or freelance writing income, or work-at-home-mom business, going forward?

Note: Due to a Blogger glitch, most of the comments on this post disappeared. I've re-posted them below. 

Pets Niche Website Profit Report

In my last post about niche website earnings, I promised to update with March's data once the month closed. As I noted, this particular site tends to see its highest earnings in February through May, with its lowest months in the fall and winter.

In the slow months, I didn't ignore my site. I added a few new pages, created some backlinks and started a Facebook page that links to the site and has generated some conversation on topics of interest to this type of pet owner.  But in March I was busy on other projects, so this is true passive/ residual  income.

It's interesting to see how much the site's traffic and income has grown in the past 12 months -- for contrast, my pets niche site made only $202.81 from Adsense in March 2010; this March it made almost triple that in ad revenue with a healthy $200+ in affiliate commissions as well.

Pets Niche Site Earnings in March 2011

• Google Adsense:                                                       $586.24
• Clickbank ebook sales commissions                          $199.03
• Amazon book product sales commissions                    $19.42

Total                                                                   $804.69 (+$351 over Feb.)

Traffic stats for March : Just over 24,000 visits counting for nearly 68,000 page views.

I'm still working on implementing the improvements I mentioned previously (new website design being paramount), and this week will add Facebook "Like" buttons on my pages to increase social network traffic to the site. With Google's recent algorithm changes, social links seemed to have gained importance. I'm already pleased to see people "liked" the Facebook page I made and socializing on the page. It's a more fun way to bring traffic to the site than just writing content articles, for sure.

If you haven't started a niche site and want recommendations for getting started, check out my new Tools & Training resource page. In a nutshell, that's what I've used to educate myself and build a site that earns. 

Are you working on a niche site? What are your goals for it?

Niche Website Profit Report

Profitable Pets?

My pets-themed niche website, which I started just over two years ago, is doing very well so far. It always picks up in the spring and summer months and slows down considerably in the winter. March earnings are outpacing last month, so I'll be sure to report on it again in April. But I thought I would share my income sources for the site in case it would be helpful to anyone working on niche sites for residual income.

Pets Niche Site Earnings in February 2011

• Google Adsense:                                                            $373.11
• Clickbank ebook sales commissions                               $60.09
• Amazon book & product sales commissions                   $20.10

Total                                                                                         $453.30

When I say "pets theme," I'm being intentionally vague as to the exact niche. It's a site on a specific type or breed of pet, and my url is a three-word well-searched keyword phrase in that niche. Currently, I have 22 content pages (articles with unique urls) published on the site.

Encouraged by my pet site's success thus far, I've made it one of my top priorities for this spring. I'd love to have it earning $1,000 a month this time next year. To that end, I have some work to do.

Niche Site Plans and Goals

• Site redesign: I built this site on a free template back when I was brand new to website creation. Seriously, the site is not pretty, and its template is a bit bulky and problematic to work with. Whether I buy a quality template or hire a designer to create me something practical and attractive, this is one of my top priorities for the site. 
• More content: Its earnings are impressive for having a couple dozen pages, so adding more content both to improve my readers' experience and to add income possibilities is a no-brainier.
• Forum posting: I have a profile on a niche-specific forum and need to increase my posting there to drive traffic and create backlinks to my site.
• Social media interaction: Adding a Facebook Like button is one thing I'm hoping to implement and currently researching. 

Are you building residual income through niche sites, or planning to start? What are you working on this week?

Strong Google Adsense Earnings

There's been a good deal of chatter in the online writing world regarding Google's recent algorithm change, which basically penalized sites with low-quality content and gave more search engine favor to sites with original, high-quality material. Places like ezinearticles.com, HubPages.com and numerous "content farms" with duplicate content, PLR articles, spun articles and other cheap content saw their traffic suffer and even nosedive.

Conversely, websites with good and excellent quality control and all original material received a boost from the changes. My own niche site on pets was one of these -- its Adsense earnings for March are stronger than ever. My total Adsense for March is projected to be my highest month to date and should close at $700 or more. I'm still working on my goal to get that up to $1,000 a month by the end of the year.

How can online writers, especially those working to build up their residual income through niche sites and blogs, stay on Google's good side? What do you need to know to "write for Google"?

Don't write for Google. 

That's the simplest way to put it. Your website, whether monetized with adsense units, affiliate links, paid ads or a combination of these and other models, should have its audience (real live humans) as the primary focus when creating content, not Google (the robots).

Is your site helpful? Funny? Informative? Will the people who find your blog based on the keywords you're targeting find what they need -- whether its information, resources, product reviews -- if they land on your site?

Do you publish only original, creative, quality material, whether it's written by yourself or a paid freelancer? You should be -- for the sake of your readers and for your own success. I have never paid for PLR articles (the ones sold in packs to multiple buyers who then tweak them to make them "different"). I have never "spun" articles myself or with a program to turn copied content into something "unique." About 95% of my content, including the articles I post on article directory sites, was written by me. I've paid for a few articles but only from US-based freelance writers.

Ensuring the best of quality control on your site, in addition to a pleasing template and tasteful ads and links, is the best thing you can do for your online business and to increase your residual income. Position your sites so that these quality control checks by Google and other search engines improve your ranking and boost your earnings, not the opposite.


Did Google's changes affect you, for good or bad? What's your strategy to improving your online residual income?