Wealthy Affiliate members who wanted to learn the ins and outs of article marketing from the ground up. For this club, we each created new blogs using Wordpress Express and are promoting them through free sites such as Ezine Articles, Articlesbase, and other article directories. While these blogs all promote Wealthy Affiliate, the method can be applied to any niche.
Article marketing has never been something I've done in earnest for a particular campaign. With eHow articles, it really wasn't necessary, and I never realized how powerful an article marketing campaign can be for backlinks and traffic. In the WA article club, we write and publish about two articles off-site for every one post or page we publish on our blogs. Each of the two articles is tightly related to the topic of the blog post, and links directly to it as well as to the blog's home page.
This is a whole new method of backlinking for me, as I previously added backlinks rather sporadically and had only ever written a handful of articles for article databases. For instance, I created my Ezine articles account in 2008, but I've added more articles in the past week than I had in the previous two years put together.
In addition to the article marketing, the club has shown me a new way to set up Wordpress blogs, where there is a separate page for the blog posts as well as pages for FAQ, About, and other key pages. I hadn't known you could have your blog posts show up anywhere other than the front page... yes, I was a little behind the times.
After completing the 30-days tasks for my new Legit Work at Home blog, I will repeat the process for my pets niche site and my food niche site, both of which have shown great potential already (the pets one earns over $250 a month with the minimum effort I've put forth). I will update about their progress after completing the article club steps for these sites -- I'm really excited to see how it works out.
What are you working on? Have you done article marketing to promote your website or blog? I'd love to hear your experiences...